Why the IMM Program
Bill Gates was spot on when he coined the phrase ‘content is king’ back in 1996.
Decades later, tech savvy audiences demand visually engaging multimedia from the plethora of websites that they consume. These audiences are no longer passive in their media consumption. They rely on producers to allow them to be a part of the story as it unfolds.
As a seasoned broadcast journalist and producer, I am passionate about creative storytelling and I am invigorated by the challenge of turning viewers into participants.
I hope to study IMM at Sheridan so that I may learn how to create platforms that engage people’s emotions and allow for rich online experiences.
Definition of Interactive Media
Interactive Media, to me, refers to technology that allows the end user to immerse themselves in a particular subject and, most importantly, direct how they would like the narrative to unfold.
A combination of attention holding audio; vivid photography; stimulating video; dynamic graphics; and animation all make up this beast we know as interactive media.
The best interactive media experiences, I have found, constantly tease audiences to want more. Unlike traditional media where content is force fed down the throats of passive audiences, interactive media serves to pull them in.
My Favorite Multimedia Websites & Why They Appeal to Me
My Skills Level>
- Graphics & Design 70%
- Web Design/Development 60%
- Web Scripting 20%
- Programming 5%
- Project Management 100%
- Thirst for New Knowledge 100%
My strength lies in Project Management. For the past 10 years, I’ve owned and operated Aperspective Media Inc., a boutique agency that produces digital media collateral around pressing social issues. My role is to work closely with clients to develop briefs, prepare rough design concepts, schedule delivery timelines, brief freelancers, liaise with them throughout the process, meet with clients to present progress, edit, produce and quality control of final product, as well as manage the final hand-over to client.
My secondary skill is Graphic Design. I have done numerous short courses in visual design (colour theory and layout); branding; and digital typography. I am proficient in Adobe Photoshop image design and editing as well as layout using Adobe InDesign.
Specific skills/knowledge I hope to gain from the IMM course
I am looking to gain hands-on knowledge of how to build applications from the ground up.
Specific skills that I would like to gain from the course include learning to program the back-ends of visual novels with multiple storylines and more than one ending; game applications with intermittent multiple-choice decision points; and web documentaries that turns the linear storytelling model on its head like this.
My knowledge of programming languages is pretty basic, so I am a blank slate looking to learn as much as I can from my classmates and instructors. Finally, I am also looking to use this opportunity to start networking with creatives in the industry.
Key questions I would like answered during the course
My learning needs
I am a visual learner, so any visual aids throughout the course will help. In instances where concepts are being explained, I often record the audio of the lecture so that I can refer back to it at a later date. Finally, I learn best through group work in small teams.
Competencies I want to achieve from the course