Why the IMM Program


Bill Gates was spot on when he coined the phrase ‘content is king’ back in 1996.

Decades later, tech savvy audiences demand visually engaging multimedia from the plethora of websites that they consume. These audiences are no longer passive in their media consumption. They rely on producers to allow them to be a part of the story as it unfolds.

As a seasoned broadcast journalist and producer, I am passionate about creative storytelling and I am invigorated by the challenge of turning viewers into participants.

I hope to study IMM at Sheridan so that I may learn how to create platforms that engage people’s emotions and allow for rich online experiences.

Definition of Interactive Media


Interactive Media, to me, refers to technology that allows the end user to immerse themselves in a particular subject and, most importantly, direct how they would like the narrative to unfold.

A combination of attention holding audio; vivid photography; stimulating video; dynamic graphics; and animation all make up this beast we know as interactive media.

The best interactive media experiences, I have found, constantly tease audiences to want more. Unlike traditional media where content is force fed down the throats of passive audiences, interactive media serves to pull them in.  

My Favorite Multimedia Websites & Why They Appeal to Me

My Skills Level

  • Graphics & Design 70%
  • Web Design/Development 80%
  • Web Scripting 80%
  • Programming 70%
  • Project Management 100%
  • Thirst for New Knowledge 100%
Project Management

My strength lies in Project Management. For the past 10 years, I’ve owned and operated Aperspective Media Inc., a boutique agency that produces digital media collateral around pressing social issues. My role is to work closely with clients to develop briefs, prepare rough design concepts, schedule delivery timelines, brief freelancers, liaise with them throughout the process, meet with clients to present progress, edit, produce and quality control of final product, as well as manage the final hand-over to client.

Graphic Design

My secondary skill is Graphic Design. I have done numerous short courses in visual design (colour theory and layout); branding; and digital typography. I am proficient in Adobe Photoshop image design and editing as well as layout using Adobe InDesign.


My experience in Programming is limited to short courses that I have done through Ladies Learning Code. I’ve done introductory courses in HTML, CSS and JavaScript. This is, therefore, the area which I am looking to develop most during the course of the IMM program.

Specific skills/knowledge I hope to gain from the IMM course

I am looking to gain hands-on knowledge of how to build applications from the ground up.

Specific skills that I would like to gain from the course include learning to program the back-ends of visual novels with multiple storylines and more than one ending; game applications with intermittent multiple-choice decision points; and web documentaries that turns the linear storytelling model on its head like this.

My knowledge of programming languages is pretty basic, so I am a blank slate looking to learn as much as I can from my classmates and instructors. Finally, I am also looking to use this opportunity to start networking with creatives in the industry.

Key questions I would like answered during the course
The main questions that I am concerned with is ‘what does the Internet of the future look like?’, and ‘what skills and competencies do I need to stay ahead of the pack?’ I hope that the IMM program not only explores what the industry needs right now, but that the instructors will also able to help us anticipate future needs as the industry evolves.
My learning needs

I am a visual learner, so any visual aids throughout the course will help. In instances where concepts are being explained, I often record the audio of the lecture so that I can refer back to it at a later date. Finally, I learn best through group work in small teams.

Competencies I want to achieve from the course

I want to be able to confidently conceptualize a project and implement it through collaborative effort. I am looking to get a thorough grounding in HTML, CSS and JavaScript. I am also looking to strengthen my graphic design abilities.

Description of my...

Work Ethic

I am a self-starter. When I notice a gap, I do my best to bridge it. I am not afraid to ask for help, and when I can, I share my knowledge. I am a bit of a perfectionist which is both an advantage as well as a disadvantage. I work well under supervision and am able to pull my weight as part of a team.

Time Management Skills

As clichéd as it sounds, I really do thrive under pressure. I am a typical creative in the sense that I am not afraid to spend time conceptualizing and solidifying ideas, yet at the same time, I respect deadlines and am able to operate within pre-determined frameworks.

Self-directed learning

I am motivated by the following quote by author, Zig Ziglar: “In times of change, the learners shall inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists”. In this vein, I am constantly looking to improve myself and expand my knowledge base. I enjoy using popular learning platforms like Open University and Lynda.com

Willingness to Experiment & Try New Things

I enjoy pushing the envelope both in my personal and professional life. I try to surround myself with people with different areas of interest and enjoy learning new perspectives from them. I believe that groundbreaking things happen when there is cross-sector collaboration.

Creative Problem Solving

I am, what I like to term, a focused daydreamer/imaginer. I find that my creativity is sparked by immersing myself in the problem and engaging in ‘what-if’ scenarios without real life constraints like budgets. Another creative problem-solving technique which I use is completely shifting my focus to something as mundane, yet stimulating, as walking.