Linking the social and emotional aspects of user behavior

User Personas

Personas

Synthesizing Raw Data

To rigorously advocate for the end-user, I used audio enabled user personas to ensure that everyone on the team understood who we were creating the product for.

In my experience, audio recordings of user research provide for more nuanced and richer insight into the problem from the end-users' perspective.

01

NTOMBI MYENI

Age: 38
Occupation: Community Activist
Goals: Seeks better communication from local government
Frustrations: Poor people being exploited by those selling water.

02

THERESA OLIVIER

Age: 51
Occupation: Newspaper Editor
Goals: Seeks convenience
Frustrations: Worried about those with compromised immune systems.

03

KOKETSO SECHANE

Age: 42
Occupation: Radioshow Host
Goals: More public education around the importance of conserving water
Frustrations: Concerned about effects of water crisis on public safety.