building empathyFraming The Problem
Cape Town faces the threat of becoming the world’s first major city to run out of water
It won’t be alone in this plight for too long.
The South African tourist hotspot joins an ever-growing list of major cities, countries and continents facing comparable threats, including:
MY DESIGN PROCESSConcept To Completion
My Design Process
- Competitor review
- Draft questions
- Conduct UXR Interviews
- Mind Map
- User Journey Map
- Type Selection
- Color Exploration
user researchContextual Interviews and Surveys
1. Mobile Matters
Mobile phone usage dominates the country’s technological and communication landscape. With mobile penetration around 128%, South Africa has more SIM cards than people.
2. Cost Matters
When asked what kinds of smartphones they use, the majority of Capetonians in the sample group identified Android phones. No surprise, given how much more affordable Android phones are.
Vox-Pops From Respondents
3. Discovering Painpoints
Respondents identified the following painpoints during our chat:
4. Main Finding
With high levels of HIV and TB, most respondents were worried that the sick wouldn’t be able to access this free clean, running water. This lack of access would further compromise their health.
Linking the social and emotional aspects of user behaviorUser Personas
Synthesizing Raw Data
To rigorously advocate for the end-user, I used audio enabled user personas to ensure that everyone on the team understood who we were creating the product for.
In my experience, audio recordings of user research provide for more nuanced and richer insight into the problem from the end-users' perspective.
Occupation: Community Activist
Goals: Seeks better communication from local government
Frustrations: Poor people being exploited by those selling water.
Occupation: Newspaper Editor
Goals: Seeks convenience
Frustrations: Worried about those with compromised immune systems.
Occupation: Radioshow Host
Goals: More public education around the importance of conserving water
Frustrations: Concerned about effects of water crisis on public safety.
IDENTIFYING USABILITY ISSUES THROUGHWireframes
material designColor Palette, Typography and UI